Slovak influencers are earning ever more on Instagram
Slovak influencers are earning ever more on Instagram, a Neopublic survey showed. The share of paid posts by Slovak influencers has risen from 40% to 43% in the last three years. The share of unacknowledged collaborations has risen from 7% to 16%. The most followed Instagram profiles are those of models Veronika Rajek (3.4m followers) and Lucia Lachkovic Javorčeková (2.8m), as well as Gogomantv (1m). About 1.3m Slovaks use Instagram (2.5m use Facebook). Influencers are used most often by fashion brands, products for moms, soft drinks, healthy food and fitness products.
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